Marketing
Maine Business School
The marketing major teaches market assessment, segmentation, targeting, positioning, and brand-building skills. Students also explore pricing strategies, distribution, and promotional approaches, including advertising, social media, and direct sales. Marketing students learn to work in teams, communicate effectively, and make professional presentations. Marketing majors commonly pursue careers in e-commerce and digital marketing, services marketing, sales, advertising, marketing research, and retail management.
Marketing is a fast-paced program that prepares students for a distinct aspect of the business world. This program will get students ready for various positions in e-commerce, digital marketing, services marketing, sales, advertising, marketing research, retail management, and international marketing. Students also develop essential business skills such as teamwork, professional presentation, effective communication, and leadership. Many of our Marketing students double major here in the Maine Business School.
At UMaine, learning isn’t confined to the classroom. In fact, that’s only the beginning. Many marketing courses emphasize learning by doing. Marketing students work with local businesses and organizations on projects that offer real-world hands-on experience. Many classes also incorporate computer-based simulations that stimulate learning through gameplay. Outside of the classroom, marketing students have the opportunity to join the American Marketing Association, one of the eight business school student organizations.