A photo of a Maine Business School marketing fair


Maine Business School

The marketing major teaches market assessment, segmentation, targeting, positioning, and brand-building skills. Students also explore pricing strategies, distribution, and promotional approaches, including advertising, social media, and direct sales. Marketing students learn to work in teams, communicate effectively, and make professional presentations. Marketing majors commonly pursue careers in e-commerce and digital marketing, services marketing, sales, advertising, marketing research, and retail management.

  • Obtain your degree from a reputable school
  • U.S. News & World Report has ranked MBS among the top 170 business schools in the nation
  • Of the 1,600 business programs in the United States, the University of Maine is one of only 523 institutions accredited by the AACSB
  • Marketing students run their own student organization: American Marketing Association
  • Common job areas include:
  • Account executive
  • Brand manager
  • Copywriter
  • eCommerce manager
  • Event manager
  • Fundraiser
  • Market researcher
  • Marketing assistant
  • Marketing research analyst
  • Media planner
  • Sales representative
  • SEO manager
  • Social media manager
  • And many more…

Marketing is a fast-paced program that prepares students for a distinct aspect of the business world. This program will get students ready for various positions in e-commerce, digital marketing, services marketing, sales, advertising, marketing research, retail management, and international marketing. Students also develop essential business skills such as teamwork, professional presentation, effective communication, and leadership. Many of our Marketing students double major here in the Maine Business School.

At UMaine, learning isn’t confined to the classroom. In fact, that’s only the beginning. Many marketing courses emphasize learning by doing. Marketing students work with local businesses and organizations on projects that offer real-world hands-on experience. Many classes also incorporate computer-based simulations that stimulate learning through gameplay. Outside of the classroom, marketing students have the opportunity to join the American Marketing Association, one of the eight business school student organizations.

Maine Business School

D.P. Corbett Business Building
 207.581.1968 | mbs@maine.edu